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Adobe AD0-E559 Exam Syllabus

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Before starting your AD0-E559 exam preparation, it is recommended to review the complete Adobe Marketo Engage Business Practitioner Expert exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free AD0-E559 questions. We also provide premium AD0-E559 practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Adobe
Vendor
AD0-E559
Exam Code
50
Total Questions
6
Total Exam Domains

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AD0-E559 EXAM QUESTIONS

Adobe AD0-E559 Exam Objectives

Section 1: Administration and Maintenance
Weight:
12%
  •     Determine mapping process between Marketo and CRM
  •     Identify what happened to an asset using the Audit Trail
  •     Recognize differences between users and roles
  •     Given a scenario, identify the best fit for using workspace and partitions
  •     Identify CRM platforms with native Marketo synchronization
  •     Given a scenario, locate where information is referenced
Section 2: Marketing Activities/Campaign Management
Weight:
46%
  •     Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
  •     Given a scenario, define the next step
  •     Identify the root cause of a problem
  •     Interpret the relationship between programs, channels, tags and period cost
  •     Demonstrate/apply the correct configuration to Engagement Programs
  •     Give examples of usage for different types of tokens
  •     Summarize the utility of Webhooks in Marketo and how they are used
  •     Identify and apply the appropriate use of the PMCF
  •     Explain the benefits of Global Assets and how to use them
  •     Demonstrate the capabilities of forms
  •     Perform and analyze an A/B test strategy
  •     Identify where a program or asset has been referenced with ‘Used By’
  •     Troubleshoot communication limits
  •     Use Webinar provider information in an event program
Section 3: Lead Management
Weight:
12%
  •     Outline the key decision points in defining the lifecycle model
  •     Apply best practices around lead scoring
  •     Implement the appropriate interesting moments
  •     Interpret the lead activity log
  •     Given a scenario, identify the creation source
Section 4: Data Management
Weight:
10%
  •     Demonstrate how to set up a data management program
  •     Analyze an instance’s data quality
  •     Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
  •     Summarize how segmentation works
Section 5: Reporting
Weight:
4%
  •     Given an outcome of a campaign, determine how to set up a program to provide the best reporting
  •     Given a scenario, be able to investigate and assign the appropriate acquisition program
Section 6: Best Practices
Weight:
16%
  •     Demonstrate the relevance of lead scoring in marketing and sales collaboration
  •     Illustrate the benefits of the folder structure and naming conventions
  •     Apply best practices around A/B testing
  •     Explain the process to perform a quality check on any Marketo program
  •     Explain the process to perform a quality check on an email
Info
https://experienceleague.adobe.com/docs/certification/program/technical-certifications/ame/ame-expert/ame-e-business.html