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Adobe AD0-E559 Exam

Adobe Marketo Engage Business Practitioner Expert

Total Questions: 50

What is Included in the Adobe AD0-E559 Exam?

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Adobe AD0-E559 Exam Overview :

Exam Name Adobe Marketo Engage Business Practitioner Expert
Exam Code AD0-E559
Actual Exam Duration 110 minutes
Expected no. of Questions in Actual Exam 50
Exam Registration Price $225
Official Information https://experienceleague.adobe.com/docs/certification/program/technical-certifications/ame/ame-expert/ame-e-business.html
See Expected Questions Adobe AD0-E559 Expected Questions in Actual Exam
Take Self-Assessment Use Adobe AD0-E559 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Adobe AD0-E559 Exam Topics :

Section Weight Objectives
Section 1: Administration and Maintenance 12%
  •     Determine mapping process between Marketo and CRM
  •     Identify what happened to an asset using the Audit Trail
  •     Recognize differences between users and roles
  •     Given a scenario, identify the best fit for using workspace and partitions
  •     Identify CRM platforms with native Marketo synchronization
  •     Given a scenario, locate where information is referenced
Section 2: Marketing Activities/Campaign Management 46%
  •     Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
  •     Given a scenario, define the next step
  •     Identify the root cause of a problem
  •     Interpret the relationship between programs, channels, tags and period cost
  •     Demonstrate/apply the correct configuration to Engagement Programs
  •     Give examples of usage for different types of tokens
  •     Summarize the utility of Webhooks in Marketo and how they are used
  •     Identify and apply the appropriate use of the PMCF
  •     Explain the benefits of Global Assets and how to use them
  •     Demonstrate the capabilities of forms
  •     Perform and analyze an A/B test strategy
  •     Identify where a program or asset has been referenced with ‘Used By’
  •     Troubleshoot communication limits
  •     Use Webinar provider information in an event program
Section 3: Lead Management 12%
  •     Outline the key decision points in defining the lifecycle model
  •     Apply best practices around lead scoring
  •     Implement the appropriate interesting moments
  •     Interpret the lead activity log
  •     Given a scenario, identify the creation source
Section 4: Data Management 10%
  •     Demonstrate how to set up a data management program
  •     Analyze an instance’s data quality
  •     Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
  •     Summarize how segmentation works
Section 5: Reporting 4%
  •     Given an outcome of a campaign, determine how to set up a program to provide the best reporting
  •     Given a scenario, be able to investigate and assign the appropriate acquisition program
Section 6: Best Practices 16%
  •     Demonstrate the relevance of lead scoring in marketing and sales collaboration
  •     Illustrate the benefits of the folder structure and naming conventions
  •     Apply best practices around A/B testing
  •     Explain the process to perform a quality check on any Marketo program
  •     Explain the process to perform a quality check on an email

Updates in the Adobe AD0-E559 Exam Topics:

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