Salesforce Loyalty Management Accredited Professional (AP-212) Exam Syllabus

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Before starting your Loyalty Management Accredited Professional (AP-212) exam preparation, it is recommended to review the complete Salesforce Loyalty Management Accredited Professional Exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Loyalty Management Accredited Professional (AP-212) questions. We also provide premium Loyalty Management Accredited Professional (AP-212) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce Loyalty Management Accredited Professional (AP-212) Exam Objectives

Section	Weight	Objectives
Strategies and Design	16%	Given a customer's business needs and requirements determine how Loyalty management can meet customers' requirements. Given a customer's business processes/ requirements outline Loyalty architecture solution. Given a customer's data requirements determine the appropriate Loyalty Package that meets customer needs. Given customer's parameters define the points and redemption process. Given customer's requirements define benefits types and benefit. Based on customer requirements, create the end-to-end promotion lifecycle, including defining, activating, and marketing the promotions. Given a scenario, determine how a consultant should apply best practices for a Loyalty Management implementation.
Loyalty Program and Process Configuration	52%	Based on customer needs, configure Foundational features of Loyalty Program. Based on customer needs, determine how to configure tier models and tiers. Given customer requirements and business processes configure member management features. Determine how to set up the partner management. Based on requirements, configure the appropriate customer incentives per Experiential features in the Loyalty program. Based on required customer experiences and incentives, define promotions, applicability, restrictions and customer journeys. Based on member Loyalty profile requirements, configure a Loyalty page using existing Experience Cloud Loyalty templates. Given a customers redemption and accrual processes, configure the rules for eligibility, rewards, and redemptions. Given complex rules for processing Loyalty rewards, configure components to achieve processing at scale. Based on requirements, configure the appropriate user access model and/or permissions to Loyalty objects and fields. Given reporting requirements, configure Loyalty Analytics and Dashboards to meet customer's business specific needs.
Integration	22%	When implementing Loyalty Management, determine the appropriate strategies and steps to integrate Marketing Cloud. When implementing Loyalty Management, determine the appropriate strategies and steps for integrating Commerce Cloud. When implementing Loyalty Management, determine the appropriate strategies and steps for integrating Service Cloud. When integrating external systems, identify API templates and endpoints to use and implement. When implementing Loyalty Management, determine the appropriate strategies and steps for integrating Salesforce CDP.
On-Going Loyalty Management	10%	Utilize Loyalty Analytics and Dashboard to manage and optimize solution. Follow best practices to move from a sandbox environment to production. Determine how to manage techs via Mobile app and capabilities. Understand how to enable new Loyalty campaigns and promotions. Given a customer service scenario, determine how to resolve the issue using a Loyalty management module.
Official Information		https://trailheadacademy.salesforce.com/certificate/exam-loyalty-management-ap---AP-212

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