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Salesforce MKT-101 Exam Syllabus

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Before starting your MKT-101 exam preparation, it is recommended to review the complete Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free MKT-101 questions. We also provide premium MKT-101 practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce
Vendor
MKT-101
Exam Code
161
Total Questions
8
Total Exam Domains

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MKT-101 EXAM QUESTIONS

Salesforce MKT-101 Exam Objectives

Section 1: Introduction to Salesforce Marketing Cloud
Weight:
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  • Describe Capabilities Across the Marketing Cloud
  • Know Where To Go for Support
Section 2: Administration Essentials
Weight:
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  • Set Up an Account 
  • Send Setup Information
Section 3: Data Management
Weight:
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  • Gather Contact Data
  • Generate Data Extensions
  • Segment Data 
  • Synchronize Data Extensions
Section 4: Email Message Design and Creation
Weight:
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  • Design Email Messages
  • Organize Content
  • Create Content
Section 5: Message Testing, Delivery, and Email Marketing Best Practices
Weight:
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  • Test Messages
  • Deliver Messages
  • Follow Email Marketing Best Practices
Section 6: Marketing Automation
Weight:
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  • Discover Automation Studio
  • Explore Journey Builder
  • Learn About Journey Testing
Section 7: Analytics and Troubleshooting
Weight:
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  • Track Performance
  • Generate Reports
Section 8: Summary
Weight:
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  • Review the Capstone
Info
https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#