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Salesforce MCE-Dev-201 Exam Syllabus

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Before starting your MCE-Dev-201 exam preparation, it is recommended to review the complete Salesforce Certified Marketing Cloud Engagement Developer exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free MCE-Dev-201 questions. We also provide premium MCE-Dev-201 practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce
Vendor
MCE-Dev-201
Exam Code
196
Total Questions
5
Total Exam Domains

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MCE-Dev-201 EXAM QUESTIONS

Salesforce MCE-Dev-201 Exam Objectives

Section 1: Data Modeling
Weight:
14%
  • Configure account Contact model in Marketing Cloud.
  • Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
  • Describe how contact records relate across channels.
  • Explain the Contact Delete process.
Section 2: Programmatic Languages
Weight:
35%
  • Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
  • Implement standard development best practices using Marketing Cloud programming languages.
  • Describe how Marketing Cloud handles AMPscript processing.
  • Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.
Section 3: API
Weight:
22%
  • Given a scenario, describe API objects, methods, and routes.
  • Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
  • Given a scenario, evaluate the significance of response handling.
Section 4: Data Management
Weight:
22%
  • Configure import activity using various file formats within Marketing Cloud.
  • Given a scenario, apply SQL to produce the desired results.
  • Given a scenario, explain the different ways to extract data from Marketing Cloud.
  • Describe SQL best practices for managing data in Marketing Cloud.
  • Given a scenario, apply best practices for send logs.
  • Given a scenario, describe how data is affected by the Contact delete process.
Section 5: Security
Weight:
7%
  • Identify different options to secure data in Marketing Cloud.
  • Describe security best practices in Marketing Cloud.
Info
https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201