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Salesforce MC-Con-201 Exam Syllabus

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Before starting your MC-Con-201 exam preparation, it is recommended to review the complete Salesforce Certified Marketing Cloud Next Consultant exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free MC-Con-201 questions. We also provide premium MC-Con-201 practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce
Vendor
MC-Con-201
Exam Code
104
Total Questions
6
Total Exam Domains

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MC-Con-201 EXAM QUESTIONS

Salesforce MC-Con-201 Exam Objectives

Section 1: Platform Setup & Governance
Weight:
13%
  • Explain the environment setup for Marketing Cloud Next including Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets.
  • Given a scenario, identify when Business Units are required and configure an appropriate content and user governance model using roles and Enhanced CMS Workspaces.
  • Given a scenario, configure self-service domain authentication or domain authorization for branded, authenticated email delivery.
Section 2: Consent
Weight:
13%
  • Explain consent management concepts and the role of consent in customer engagement and compliance.
  • Identify the purpose and relationships of the platform consent objects used to capture and manage consent preferences.
  • Given a business requirement, determine the appropriate method for creating, managing, and updating consent records.
  • Given a scenario, configure a consent banner on marketing landing pages and external pages to support consent collection.
Section 3: Data Modeling, Identity Resolution & Segmentation
Weight:
25%
  • Describe data object concepts in Data 360 and how they are used to connect, harmonize, unify, and activate customer data for audience segmentation and content personalization.
  • Given a business requirement, identify how CRM data, including objects, records, and Actionable Lists, can be ingested and used for audience segmentation, activation, and content personalization.
  • Given a business requirement, configure Identity Resolution to link multiple data sources into a unified profile
  • Demonstrate knowledge of Data 360 consumption-based entitlements and evaluate how marketing automation design decisions impact platform consumption and usage.
Section 4: Campaign Design, Flow Orchestration & Content
Weight:
30%
  • Given a scenario, identify personalization methods using Handlebars, AMPscript, merge fields, repeaters, and content variations to personalize channel content with customer data.
  • Given a scenario, determine the appropriate flow type, trigger conditions, and configuration settings required to achieve the desired marketing or messaging outcome.
  • Given a scenario, determine the appropriate data source to add personalized customer data to messaging content.
  • Given a scenario, identify the appropriate flow elements, logic, and configuration required to automate business processes and messaging activities.
  • Given a scenario, configure activation templates to select the appropriate contact point value.
  • Given a business requirement, identify the components and configuration needed to build a landing page. 
Section 5: Agentforce & AI Innovation
Weight:
11%
  • Given a scenario, automate campaign creation, audience segmentation, and content generation using marketing agents.
  • Given a scenario, configure conversational messaging to support customer engagement, response handling, and ongoing interactions across messaging channels.
  • Given a scenario, determine which predictive AI feature to use.
Section 6: Analytics & Performance Insights
Weight:
8%
  • Given a scenario, identify a pre-built dashboard that best addresses the reporting and analytics requirements.
  • Given a scenario, describe how to surface marketing data and insights across the Salesforce platform.
Info
https://trailheadacademy.salesforce.com/certificate/exam-marketing-cloud-next-consultant---MC-Con-201