1. Home
  2. Salesforce
  3. Marketing-Cloud-Personalization Exam Syllabus

Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam Syllabus

Start Free Marketing Cloud Personalization Accredited Professional (AP-216) Exam Practice After Reviewing the Topics

Before starting your Marketing Cloud Personalization Accredited Professional (AP-216) exam preparation, it is recommended to review the complete Salesforce Marketing Cloud Personalization Accredited Professional exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Marketing Cloud Personalization Accredited Professional (AP-216) questions. We also provide premium Marketing Cloud Personalization Accredited Professional (AP-216) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam Objectives

Section Weight Objectives
Solution Overview 16%
  • What is Marketing Cloud Personalization?
  • Business value of real-time interaction management (RTIM)
  • Typical use cases
  • Product terminology
  • Core components of a standard implementation
Setup & Administration 6%
  • Setup
  • User attributes
  • Identity system
Sitemap 18%
  • Overview and best practices
  • Web SDK
  • Catalog and page mapping
  • Content zones
  • Unified customer profile
Data Integration 14%
  • Data flows in and out of Marketing Cloud Personalization
  • ETL feed system
  • Salesforce Connector
  • Event API
Segmentation 18%
  • Segment overview
  • Segment rules
  • Export segments
  • Journey Builder segment listener
  • Filters and goals
  • Reporting and analytics
Einstein Capabilities 10%
  • Einstein recipes
  • Ingredients
 
Activation 18%
  • A/B Testing
  • Open time email campaigns
  • Mobile campaigns
  • Server-side campaigns
Official Information https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

Limited Time Offer

50%

Off

Get Premium Marketing Cloud Personalization Accredited Professional (AP-216) Questions as Interactive Practice Test or PDF