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Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam Syllabus

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Before starting your Marketing Cloud Personalization Accredited Professional (AP-216) exam preparation, it is recommended to review the complete Salesforce Marketing Cloud Personalization Accredited Professional exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Marketing Cloud Personalization Accredited Professional (AP-216) questions. We also provide premium Marketing Cloud Personalization Accredited Professional (AP-216) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce
Vendor
Marketing Cloud Personalization Accredited Professional (AP-216)
Exam Code
121
Total Questions
7
Total Exam Domains

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Marketing-Cloud-Personalization EXAM QUESTIONS

Salesforce Marketing Cloud Personalization Accredited Professional (AP-216) Exam Objectives

Section 1: Solution Overview
Weight:
16%
  • What is Marketing Cloud Personalization?
  • Business value of real-time interaction management (RTIM)
  • Typical use cases
  • Product terminology
  • Core components of a standard implementation
Section 2: Setup & Administration
Weight:
6%
  • Setup
  • User attributes
  • Identity system
Section 3: Sitemap
Weight:
18%
  • Overview and best practices
  • Web SDK
  • Catalog and page mapping
  • Content zones
  • Unified customer profile
Section 4: Data Integration
Weight:
14%
  • Data flows in and out of Marketing Cloud Personalization
  • ETL feed system
  • Salesforce Connector
  • Event API
Section 5: Segmentation
Weight:
18%
  • Segment overview
  • Segment rules
  • Export segments
  • Journey Builder segment listener
  • Filters and goals
  • Reporting and analytics
Section 6: Einstein Capabilities
Weight:
10%
  • Einstein recipes
  • Ingredients
 
Section 7: Activation
Weight:
18%
  • A/B Testing
  • Open time email campaigns
  • Mobile campaigns
  • Server-side campaigns
Info
https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216