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Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam Syllabus

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Before starting your Marketing Cloud Intelligence Accredited Professional (AP-215) exam preparation, it is recommended to review the complete Salesforce Marketing Cloud Intelligence Accredited Professional exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Marketing Cloud Intelligence Accredited Professional (AP-215) questions. We also provide premium Marketing Cloud Intelligence Accredited Professional (AP-215) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam Objectives

Section Weight Objectives
General Functionalities 13%
  • General Marketing Cloud Intelligence functionality & knowledge.
 
Data Integration Code Ability 12%
  • Common Marketing Cloud Intelligence functions.
Mapping 5%
  • Marketing Cloud Intelligence ingestion capabilities and their outcomes.
 
Data Update Permissions 5%
  • Data Update permissions, including related settings
  • General Parent-Child setups, including ‘Source of Truth’ requirement
Harmonization Best Practices 3%
  • Harmonization methods, properties, pros & cons
Vlookup 5%
  • Vlookup statements and general vlookup properties
Overarching Entities 3%
  • Knowledge of Overarching Entities, including ability to identify which use cases it can be applied to and how
Data Fusion 3%
  • Use cases for Data Fusion and its properties
Calculated Dimensions & Measurements 7%
  • Calculated objects and their functionalities
  • Ability to recognize different aggregation types
Harmonization Center (Patterns/Data Classification/Validation) 13%
  • Harmonization Center and its capabilities, including Classification Rules, Validation Lists, Patterns and Harmonized Dimensions
CRM 12%
  • CRM properties and behavior within Marketing Cloud Intelligence
QA Ability 9%
  • Perform common QA steps for various platform scenarios
Data Model 5%
  • Marketing Cloud Intelligence data model entities and its relationships
  • Data categorization, including main entities, keys and attributes
Design Feasibility 5%
  • Identify invalid solutions from multiple solution design diagrams
  • Identify valid solutions from multiple solution design diagrams
Official Information https://trailheadacademy.salesforce.com/certificate/exam-mc-intelligence-ap---AP-215

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