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Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam Syllabus

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Before starting your Marketing Cloud Intelligence Accredited Professional (AP-215) exam preparation, it is recommended to review the complete Salesforce Marketing Cloud Intelligence Accredited Professional exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Marketing Cloud Intelligence Accredited Professional (AP-215) questions. We also provide premium Marketing Cloud Intelligence Accredited Professional (AP-215) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce
Vendor
Marketing Cloud Intelligence Accredited Professional (AP-215)
Exam Code
63
Total Questions
14
Total Exam Domains

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Marketing-Cloud-Intelligence EXAM QUESTIONS

Salesforce Marketing Cloud Intelligence Accredited Professional (AP-215) Exam Objectives

Section 1: General Functionalities
Weight:
13%
  • General Marketing Cloud Intelligence functionality & knowledge.
 
Section 2: Data Integration Code Ability
Weight:
12%
  • Common Marketing Cloud Intelligence functions.
Section 3: Mapping
Weight:
5%
  • Marketing Cloud Intelligence ingestion capabilities and their outcomes.
 
Section 4: Data Update Permissions
Weight:
5%
  • Data Update permissions, including related settings
  • General Parent-Child setups, including ‘Source of Truth’ requirement
Section 5: Harmonization Best Practices
Weight:
3%
  • Harmonization methods, properties, pros & cons
Section 6: Vlookup
Weight:
5%
  • Vlookup statements and general vlookup properties
Section 7: Overarching Entities
Weight:
3%
  • Knowledge of Overarching Entities, including ability to identify which use cases it can be applied to and how
Section 8: Data Fusion
Weight:
3%
  • Use cases for Data Fusion and its properties
Section 9: Calculated Dimensions & Measurements
Weight:
7%
  • Calculated objects and their functionalities
  • Ability to recognize different aggregation types
Section 10: Harmonization Center (Patterns/Data Classification/Validation)
Weight:
13%
  • Harmonization Center and its capabilities, including Classification Rules, Validation Lists, Patterns and Harmonized Dimensions
Section 11: CRM
Weight:
12%
  • CRM properties and behavior within Marketing Cloud Intelligence
Section 12: QA Ability
Weight:
9%
  • Perform common QA steps for various platform scenarios
Section 13: Data Model
Weight:
5%
  • Marketing Cloud Intelligence data model entities and its relationships
  • Data categorization, including main entities, keys and attributes
Section 14: Design Feasibility
Weight:
5%
  • Identify invalid solutions from multiple solution design diagrams
  • Identify valid solutions from multiple solution design diagrams
Info
https://trailheadacademy.salesforce.com/certificate/exam-mc-intelligence-ap---AP-215