Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Syllabus

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Before starting your Salesforce Certified Marketing Cloud Email Specialist (MC-202) exam preparation, it is recommended to review the complete Salesforce Certified Marketing Cloud Email Specialist exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Salesforce Certified Marketing Cloud Email Specialist (MC-202) questions. We also provide premium Salesforce Certified Marketing Cloud Email Specialist (MC-202) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Questions

Salesforce Certified Marketing Cloud Email Specialist (MC-202) Exam Objectives

Section	Weight	Objectives
Email Marketing Best Practices	10%	Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs. Given a customer scenario, differentiate elements of an email that can impact message deliverability. Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
Content Creation and Delivery	24%	Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send. Given a customer scenario, create and customize an email message to meet customers’ needs. Given a customer scenario, configure send settings to meet the customer requirements. Given a customer scenario, organize and manage email campaign content.
Marketing Automation	26%	Given a customer scenario, recommend the appropriate marketing automation solution. Given a customer scenario, build the appropriate Automation Studio solution. Given a customer scenario, build the appropriate Journey Builder solution.
Subscriber and Data Management	26%	Given desired output requirements, set up Data Extensions in Marketing Cloud. Given a customer's business requirements, determine how to import data into Marketing Cloud. Given a customer's business requirements, configure segmentation tools to model subscribers and data. Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
Insights and Analytics	14%	Given a customer scenario, explain the different metrics available for email campaigns and what each one means. Given an email campaign, describe the steps involved to analyze the performance results. Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports. Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
Official Information		https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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