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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam Syllabus

Start Free Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam Practice After Reviewing the Topics

Before starting your Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) exam preparation, it is recommended to review the complete Salesforce Certified Marketing Cloud Engagement Consultant exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) questions. We also provide premium Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam Objectives

Section Weight Objectives
Discovery and Architecture: 16%
  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
  • Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.
Integration: 20%
  • Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
  • Articulate how data model will support personalized and relevant messaging and content.
  • Given a customer use case, recommend which extension product(s) addresses the requirement.
Account Configuration: 12%
  • Given a customer scenario, determine the appropriate account hierarchy.
  • Given a scenario, solution issues regarding Reply Mail Management.
  • Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
  • Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.
Automation: 20%
  • Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
  • Given a customer scenario, design complex automations using Journey Builder and Automation Studio.
Data Modeling and Management: 21%
  • Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.
  • Explain the various data objects in Marketing Cloud.
  • Evaluate implications on data model when choosing contact identity.
Messaging: 11%
  • Given a customer scenario, describe various ways to individualize message content.
  • Given a customer scenario, determine the appropriate messaging option.
Official Information https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

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