Salesforce Marketing-Cloud-Consultant Exam Syllabus

Salesforce Marketing-Cloud-Consultant Exam

Salesforce Certified Marketing Cloud Consultant

Total Questions: 129

Last Updated : 06-12-2023

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Salesforce Marketing-Cloud-Consultant Exam Overview :

Exam Name	Salesforce Certified Marketing Cloud Consultant
Exam Code	Marketing-Cloud-Consultant
Official Information	https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Consultant-Exam-Guide
See Expected Questions	Salesforce Marketing-Cloud-Consultant Expected Questions in Actual Exam
Take Self-Assessment	Use Salesforce Marketing-Cloud-Consultant Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Salesforce Marketing-Cloud-Consultant Exam Topics :

Section	Weight	Objectives
Discovery and Architecture:	16%	Provided with a set of business requirements, determine what additional information is needed to design the recommended solution. Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer. Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.
Integration:	20%	Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect. Articulate how data model will support personalized and relevant messaging and content. Given a customer use case, recommend which extension product(s) addresses the requirement.
Account Configuration:	12%	Given a customer scenario, determine the appropriate account hierarchy. Given a scenario, solution issues regarding Reply Mail Management. Analyze the impact of applying Sender Authentication Package (SAP) to a business unit. Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.
Automation:	20%	Given a customer scenario, provide the appropriate automation type and activities that should be utilized. Given a customer scenario, design complex automations using Journey Builder and Automation Studio.
Data Modeling and Management:	21%	Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts. Explain the various data objects in Marketing Cloud. Evaluate implications on data model when choosing contact identity
Messaging:	11%	Given a customer scenario, describe various ways to individualize message content. Given a customer scenario, determine the appropriate messaging option.

Updates in the Salesforce Marketing-Cloud-Consultant Exam Syllabus:

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Free Salesforce Marketing-Cloud-Consultant Exam Questions