Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Syllabus
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Before starting your Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) exam preparation, it is recommended to review the complete Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) questions. We also provide premium Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Exam Objectives
| Section | Weight | Objectives |
|---|---|---|
| Mobile (SMS/Push) | 13% | The section covers identifying the abilities and features of MobileConnect and GroupConnect along with distinguishing MobilePush features and tools for WhatsApp. It also covers explaining the various features related to Mobile Studio. |
| Ad Studio | 10% | This section of the exam aims to cover the vitality and capabilities of Ad Studio. |
| Social Studio | 12% | This section of the exam covers applying the functionality of Social Studio and recalling its configuration elements. It also covers the social client service techniques. |
| Distributed Marketing | 2% | This section of the exam covers highlighting the features of distributed marketing and how to differentiate various available choices. |
| Einstein for Marketing Cloud | 23% | This section of the exam aims to implement and identify Einstein competencies for Marketing Cloud and distinguish or contrast the working of Einstein for Marketing. It also covers recalling constituents of Einstein for Marketing. |
| Journey Orchestration | 25% | This section covers what are the most effective practices for customer journeys harnessing the power of reporting features and contrasting competencies between Google Analytics and Datorama. |
| Triggers | 7% | This section of the exam aims to cover the details or capabilities of SOAP/REST. |
| Interaction Studio | 8% | This section of the exam covers the comprehension of what are the most viable practices related to IS capabilities. |
| Official Information | https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214 |
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