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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Syllabus

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Before starting your Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) exam preparation, it is recommended to review the complete Salesforce Certified Marketing Cloud Engagement Administrator exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) questions. We also provide premium Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce
Vendor
Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201)
Exam Code
165
Total Questions
5
Total Exam Domains

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Marketing-Cloud-Administrator EXAM QUESTIONS

Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Objectives

Section 1: Digital Marketing Proficiency:
Weight:
13%
  • Describe governance and compliance in relation to digital marketing.
  • Recognize security best practices for data, permissions, and PII. 
  • Describe Marketing Cloud product inventory and product offerings.
Section 2: Subscriber Data Management:
Weight:
18%
  • Given a scenario, describe the contact model. 
  • Given a scenario, evaluate data quality.
  • Explain preference and profile center concepts.
Section 3: Setup:
Weight:
38%
  • Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
  • Given a scenario, determine how to configure integrations.  
  • Describe the features in Setup Home.
  • Describe Marketing Cloud extension products.
Section 4: Channel Management:
Weight:
16%
  • Given a scenario, describe the configuration of Mobile Studio.
  • Given a scenario, describe the configuration of Email Studio.
  • Given a scenario, describe the configuration of Social Studio and Advertising Studio.
  • Explain the concepts and typical use cases of Journey Builder.
Section 5: Maintenance:
Weight:
15%
  • Given a scenario, describe solutions for data extraction and report generation.
  • Given a scenario, monitor a Marketing Cloud account and provide system availability. 
  • Given a scenario, evaluate benefits of additional Marketing Cloud products.
Info
https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201