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Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Syllabus

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Before starting your Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) exam preparation, it is recommended to review the complete Salesforce Certified Marketing Cloud Account Engagement Specialist exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) questions. We also provide premium Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) Exam Objectives

Section Weight Objectives
Visitors and Prospects: 8%
  •     Describe the relationship between visitors and prospects.
  •     Given a scenario, apply the appropriate plan of action using Prospect Audits.
Administration: 11%
  •     Illustrate how to create, edit, and map fields.
  •     Explain the relationship between Account Engagement and Salesforce.
  •     Describe the capabilities of the Account Engagement Recycle Bin.
Account Engagement Forms, Form Handlers and Landing Pages: 20%
  •     Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.
  •     Identify the capabilities, use cases and interpret reporting metrics for landing pages.
Lead Management: 24%
  •     Explain the components and use cases of an automation rule.
  •     Distinguish between the capabilities of, use cases for, and how to create different types of lists.
  •     Define the capabilities of a completion action.
  •     Define the capabilities of a segmentation rule.
  •     Define the capabilities of page actions.
  •     Explain what a Score measures and how scoring is managed.
  •     Explain what a Grade measures and how grading is managed.
  •     Identify the capabilities and use cases of custom redirects.
Email Marketing: 20%
  •     Distinguish between an Email and an Email Template.
  •     Given a scenario, identify the capabilities and use cases for email.
  •     Distinguish between the metrics collected in Account Engagement email reporting.
Engagement Studio: 17%
  •     Distinguish between the components of an engagement program.
  •     Explain the process of updating an engagement program including its assets.
Official Information https://trailheadacademy.salesforce.com/certificate/exam-engagement-specialist---MC-201

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