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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam

Salesforce Certified Marketing Cloud Account Engagement Specialist

Total Questions: 289

What is Included in the Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam?

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview :

Exam Name Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Code Marketing-Cloud-Account-Engagement-Specialist
Actual Exam Duration 90 minutes
Expected no. of Questions in Actual Exam 60
Exam Registration Price $200
Official Information https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Account-Engagement-Specialist-Exam-Guide
See Expected Questions Salesforce Marketing-Cloud-Account-Engagement-Specialist Expected Questions in Actual Exam
Take Self-Assessment Use Salesforce Marketing-Cloud-Account-Engagement-Specialist Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Topics :

Section Weight Objectives
Visitors and Prospects: 8%
  •     Describe the relationship between visitors and prospects.
  •     Given a scenario, apply the appropriate plan of action using Prospect Audits.
Administration: 11%
  •     Illustrate how to create, edit, and map fields.
  •     Explain the relationship between Account Engagement and Salesforce.
  •     Describe the capabilities of the Account Engagement Recycle Bin.
Account Engagement Forms, Form Handlers and Landing Pages: 20%
  •     Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.
  •     Identify the capabilities, use cases and interpret reporting metrics for landing pages.
Lead Management: 24%
  •     Explain the components and use cases of an automation rule.
  •     Distinguish between the capabilities of, use cases for, and how to create different types of lists.
  •     Define the capabilities of a completion action.
  •     Define the capabilities of a segmentation rule.
  •     Define the capabilities of page actions.
  •     Explain what a Score measures and how scoring is managed.
  •     Explain what a Grade measures and how grading is managed.
  •     Identify the capabilities and use cases of custom redirects.
Email Marketing: 20%
  •     Distinguish between an Email and an Email Template.
  •     Given a scenario, identify the capabilities and use cases for email.
  •     Distinguish between the metrics collected in Account Engagement email reporting.
Engagement Studio: 17%
  •     Distinguish between the components of an engagement program.
  •     Explain the process of updating an engagement program including its assets.

Updates in the Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Topics:

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