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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam

Salesforce Certified Marketing Cloud Account Engagement Specialist

Total Questions: 289

What is Included in the Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam?

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview :

Exam Name Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Code Marketing-Cloud-Account-Engagement-Specialist
Actual Exam Duration 90 minutes
Expected no. of Questions in Actual Exam 60
Exam Registration Price $200
Official Information https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Account-Engagement-Specialist-Exam-Guide
See Expected Questions Salesforce Marketing-Cloud-Account-Engagement-Specialist Expected Questions in Actual Exam
Take Self-Assessment Use Salesforce Marketing-Cloud-Account-Engagement-Specialist Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Topics :

Section Weight Objectives
Visitors and Prospects: 8%
  •     Describe the relationship between visitors and prospects.
  •     Given a scenario, apply the appropriate plan of action using Prospect Audits.
Administration: 11%
  •     Illustrate how to create, edit, and map fields.
  •     Explain the relationship between Account Engagement and Salesforce.
  •     Describe the capabilities of the Account Engagement Recycle Bin.
Account Engagement Forms, Form Handlers and Landing Pages: 20%
  •     Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.
  •     Identify the capabilities, use cases and interpret reporting metrics for landing pages.
Lead Management: 24%
  •     Explain the components and use cases of an automation rule.
  •     Distinguish between the capabilities of, use cases for, and how to create different types of lists.
  •     Define the capabilities of a completion action.
  •     Define the capabilities of a segmentation rule.
  •     Define the capabilities of page actions.
  •     Explain what a Score measures and how scoring is managed.
  •     Explain what a Grade measures and how grading is managed.
  •     Identify the capabilities and use cases of custom redirects.
Email Marketing: 20%
  •     Distinguish between an Email and an Email Template.
  •     Given a scenario, identify the capabilities and use cases for email.
  •     Distinguish between the metrics collected in Account Engagement email reporting.
Engagement Studio: 17%
  •     Distinguish between the components of an engagement program.
  •     Explain the process of updating an engagement program including its assets.

Updates in the Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus:

Salesforce Marketing-Cloud-Account-Engagement-Specialist exam questions and practice test are the best ways to get fully prepared. Study4exam's trusted preparation material consists of both practice questions and practice test. To pass the actual Salesforce Marketer Marketing-Cloud-Account-Engagement-Specialist exam on the first attempt, you need to put in hard work on these Salesforce Marketing-Cloud-Account-Engagement-Specialist questions that provide updated information about the entire exam syllabus. Besides studying actual questions, you should take the Salesforce Marketing-Cloud-Account-Engagement-Specialist practice test for self-assessment and actual exam simulation. Revise actual exam questions and remove your mistakes with the Salesforce Certified Marketing Cloud Account Engagement Specialist Marketing-Cloud-Account-Engagement-Specialist exam practice test. Online and windows-based formats of the Marketing-Cloud-Account-Engagement-Specialist exam practice test are available for self-assessment.

 

Marketing-Cloud-Account-Engagement-Specialist Exam Details

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