Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Syllabus
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Before starting your Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) exam preparation, it is recommended to review the complete Salesforce Certified Marketing Cloud Account Engagement Consultant exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) questions. We also provide premium Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.
Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Exam Objectives
| Section | Weight | Objectives |
|---|---|---|
| Evaluation | 17% | The Evaluation topic encompasses assessing a customer's current Salesforce and Account Engagement landscape and business objectives, followed by making recommendations on a path forward. It includes analyzing scenarios to identify customer business needs using marketing trends and available tools. These sub-topics are integral to understanding and improving the customer's strategic direction. |
| Account Configuration | 20% | Account Configuration focuses on the technical setup and its implications and importance. It involves developing plans to maintain data integrity during data migration and addressing organization and authorization strategies through usage governance plans. These sub-topics ensure a robust configuration that supports business needs. |
| Automating Business Processes | 17% | The Automating Business Processes topic includes recommending the best automation tools based on given scenarios. It involves designing sequences of events in Account Engagement for marketing initiatives and developing lead nurturing strategies. These sub-topics streamline and enhance marketing processes. |
| Email Marketing | 10% | Email Marketing emphasizes applying email marketing standards and best practices to meet customer business needs. This topic ensures that email marketing efforts are effective and aligned with industry standards. It involves understanding and implementing best practices to achieve marketing goals. |
| Lead Management | 14% | Lead Management involves developing and recommending lead generation strategies using Account Engagement assets based on customer scenarios. It includes classifying prospects according to lead qualification thresholds and recommending models to route qualified and unqualified leads across the business. These sub-topics optimize lead handling and conversion processes. |
| Personalizing the Prospect Experience | 8% | Personalizing the Prospect Experience focuses on recommending ways to tailor the prospect experience and designing strategies to meet consent management requirements. These sub-topics aim to enhance the customer's interaction with prospects by providing personalized and compliant experiences. |
| Reporting, Metrics and Analytics | 11% | Reporting, Metrics, and Analytics cover recommending technical setup requirements for reporting and analytics. It includes identifying reporting methods to solve specific scenarios, ensuring that data-driven insights support decision-making. These sub-topics enhance the ability to track and analyze performance effectively. |
| Sales Emails and Alerts | 3% | Sales Emails and Alerts involve configuring these tools for sales use and summarizing their benefits. This topic ensures that sales teams can effectively use email alerts to enhance their communication and response strategies. These sub-topics support sales activities and improve engagement. |
| Official Information | https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201 |
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