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Salesforce CRT-550 Exam Syllabus

Salesforce CRT-550 Exam

Preparing for your Salesforce Certified Marketing Cloud Consultant Exam

Total Questions: 220

What is Included in the Salesforce CRT-550 Exam?

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Salesforce CRT-550 Exam Overview :

Exam Name Preparing for your Salesforce Certified Marketing Cloud Consultant Exam
Exam Code CRT-550
Official Information https://trailhead.salesforce.com/en/academy/classes/crt550-prepare-for-your-marketing-cloud-consultant-exam/
See Expected Questions Salesforce CRT-550 Expected Questions in Actual Exam
Take Self-Assessment Use Salesforce CRT-550 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Salesforce CRT-550 Exam Topics :

Section Weight Objectives
Discovery
  •     Determine What Additional Information Is Needed to Design the Recommended Solution Given a Set of Business Requirements.
  •     Probe for Information and Recommend an Appropriate Solution Given a List of Branding and Creative Strategies.
  •     Determine the Viability of External Systems That Need to Be Included in a Solution Given a Customer Environment and Goals (I.e., POS, CRM, ecommerce, data warehouse, data source inputs).
  •     Gather Requirements for Customer Data and Segmentation.
  •     Select Solution Components Using Customer Information About Subscriber Acquisition, Management, and Attrition.
  •     Recommend the Appropriate Customer Skill Sets Required to Utilize Marketing Cloud.
Marketing Cloud Connect
  •     Review the Prerequisites for Starting a Marketing Cloud Connect Configuration.
  •     Send an Email to a Contact, Lead, Campaign, and Report via the Sales Cloud, Service Cloud, and Marketing Cloud.
  •     Segment Sales/Service Cloud Data in Marketing Cloud.
Account Configuration
  •     Recommend Marketing Cloud Roles Based on User Stories.
  •     Determine Which Type of Customer Scenario Warrants the Creation of a Business Unit.
  •     Troubleshoot Issues Regarding Reply Mail Management.
  •     Analyze the Impact of Applying Sender Authentication Package (SAP) to a Business Unit (I.e., Link Wrapping, Landing Pages, image URLs).
Reporting
  •     Explain How to Access Information in Data Views and Tracking Extracts.
  •     Compare and Contrast Standard Reports, Data Views, and Tracking Extracts.
  •     Summarize Send Logs Including When and Why to Use It, and How to Create and Manage.

 
Data Design
  •     Explain Data Objects in Marketing Cloud (I.e., data extensions, list model, data retention model, publication lists, suppression lists).
  •     Understand Data Types, Retention, and Template Options When Building a Data Extension
  •     Understand How Data Is Retrieved Within a Relational Data Model (I.e., basic SQL).
  •     Recommend the Appropriate Import Method with Lists or Data Extensions
  •     Understand the Implications of a System Being Database of Record
Email Build
  •     Build, Test, and Deploy an Email Based on Customer Requirements
  •     Explore How to Individualize Email Content (I.e. AMPscript, Server-Side Javascript, personalization strings, Dynamic Content, Guide Template Language).
  •     Explore Marketing Cloud Email Technologies (I.e., Link Alias tags, Impression regions, Web Analytics Connector).

 
Contact Builder
  •     Explain the Role and Capabilities of Contact Builder
  •     Understand How Cardinality Impacts Data Modeling
  •     Use Data Designer to Incorporate Data Source into Contact Builder
  •     Build an Attribute Group to Be Used for a Simple Interaction
Journey Builder
  •     Compare and Contrast Automation Tools Such as Journey Builder and Automation Studio
  •     Given a Customer Scenario That Includes Journey Builder, Evaluate the Requirements, Activities, and Steps to Create a Journey.
  •     Explain How a Contact Can Enter a Journey

Updates in the Salesforce CRT-550 Exam Syllabus:

Salesforce CRT-550 exam questions and practice test are the best ways to get fully prepared. Study4exam's trusted preparation material consists of both practice questions and practice test. To pass the actual Marketing Cloud Consultant CRT-550 exam on the first attempt, you need to put in hard work on these Salesforce CRT-550 questions that provide updated information about the entire exam syllabus. Besides studying actual questions, you should take the Salesforce CRT-550 practice test for self-assessment and actual exam simulation. Revise actual exam questions and remove your mistakes with the Preparing for your Salesforce Certified Marketing Cloud Consultant Exam CRT-550 exam practice test. Online and windows-based formats of the CRT-550 exam practice test are available for self-assessment.