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Salesforce CRT-550 Exam Syllabus

Salesforce CRT-550 Exam

Prepare for your Marketing Cloud Consultant Exam

Total Questions: 129

What is Included in the Salesforce CRT-550 Exam?

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Salesforce CRT-550 Exam Overview :

Exam Name Prepare for your Marketing Cloud Consultant Exam
Exam Code CRT-550
Official Information https://trailhead.salesforce.com/en/academy/classes/crt550-prepare-for-your-marketing-cloud-consultant-exam/
See Expected Questions Salesforce CRT-550 Expected Questions in Actual Exam
Take Self-Assessment Use Salesforce CRT-550 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Salesforce CRT-550 Exam Topics :

Section Weight Objectives
  •     Determine What Additional Information Is Needed to Design the Recommended Solution Given a Set of Business Requirements.
  •     Probe for Information and Recommend an Appropriate Solution Given a List of Branding and Creative Strategies.
  •     Determine the Viability of External Systems That Need to Be Included in a Solution Given a Customer Environment and Goals (I.e., POS, CRM, ecommerce, data warehouse, data source inputs).
  •     Gather Requirements for Customer Data and Segmentation.
  •     Select Solution Components Using Customer Information About Subscriber Acquisition, Management, and Attrition.
  •     Recommend the Appropriate Customer Skill Sets Required to Utilize Marketing Cloud.
Marketing Cloud Connect
  •     Review the Prerequisites for Starting a Marketing Cloud Connect Configuration.
  •     Send an Email to a Contact, Lead, Campaign, and Report via the Sales Cloud, Service Cloud, and Marketing Cloud.
  •     Segment Sales/Service Cloud Data in Marketing Cloud.
Account Configuration
  •     Recommend Marketing Cloud Roles Based on User Stories.
  •     Determine Which Type of Customer Scenario Warrants the Creation of a Business Unit.
  •     Troubleshoot Issues Regarding Reply Mail Management.
  •     Analyze the Impact of Applying Sender Authentication Package (SAP) to a Business Unit (I.e., Link Wrapping, Landing Pages, image URLs).
  •     Explain How to Access Information in Data Views and Tracking Extracts.
  •     Compare and Contrast Standard Reports, Data Views, and Tracking Extracts.
  •     Summarize Send Logs Including When and Why to Use It, and How to Create and Manage.

Data Design
  •     Explain Data Objects in Marketing Cloud (I.e., data extensions, list model, data retention model, publication lists, suppression lists).
  •     Understand Data Types, Retention, and Template Options When Building a Data Extension
  •     Understand How Data Is Retrieved Within a Relational Data Model (I.e., basic SQL).
  •     Recommend the Appropriate Import Method with Lists or Data Extensions
  •     Understand the Implications of a System Being Database of Record
Email Build
  •     Build, Test, and Deploy an Email Based on Customer Requirements
  •     Explore How to Individualize Email Content (I.e. AMPscript, Server-Side Javascript, personalization strings, Dynamic Content, Guide Template Language).
  •     Explore Marketing Cloud Email Technologies (I.e., Link Alias tags, Impression regions, Web Analytics Connector).

Contact Builder
  •     Explain the Role and Capabilities of Contact Builder
  •     Understand How Cardinality Impacts Data Modeling
  •     Use Data Designer to Incorporate Data Source into Contact Builder
  •     Build an Attribute Group to Be Used for a Simple Interaction
Journey Builder
  •     Compare and Contrast Automation Tools Such as Journey Builder and Automation Studio
  •     Given a Customer Scenario That Includes Journey Builder, Evaluate the Requirements, Activities, and Steps to Create a Journey.
  •     Explain How a Contact Can Enter a Journey

Updates in the Salesforce CRT-550 Exam Syllabus:

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