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Salesforce MKT-101 Exam

Build and Analyze Customer Journeys using Marketing Cloud

Total Questions: 152

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Salesforce MKT-101 Questions

Q1.

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Q2.

A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.

Which Journey Builder tool should they use to accomplish this?

Q3.

A marketer wants to store all the attributes for a triggered send within a data extension.

Which configuration is required when creating the data extension for this triggered send information?

Q4.

Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.

What should be configured to accomplish this request?

Q5.

Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.

Which Activity should be configured in Automation Studio to help?

Solutions:
Question: 1 Answer: C
Question: 2 Answer: B
Question: 3 Answer: A
Question: 4 Answer: A
Question: 5 Answer: C

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