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Oracle 1Z0-340-21 Exam Syllabus

Oracle 1Z0-340-21 Exam

Oracle Eloqua Marketing 2021 Implementation Essentials

Total Questions: 60

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Oracle 1Z0-340-21 Exam Overview :

Exam Name Oracle Eloqua Marketing 2021 Implementation Essentials
Exam Code 1Z0-340-21
Actual Exam Duration 90 minutes
Expected no. of Questions in Actual Exam 60
Exam Registration Price $250
Official Information https://education.oracle.com/oracle-eloqua-marketing-2021-implementation-essentials/pexam_1Z0-340-21
See Expected Questions Oracle 1Z0-340-21 Expected Questions in Actual Exam
Take Self-Assessment Use Oracle 1Z0-340-21 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Oracle 1Z0-340-21 Exam Topics :

Section Weight Objectives
Implementation Overview
  •     Describe the major milestones and key deliverables of the available implementation offerings
  •     Explain the documents a client completes during an implementation and the key client attendees required for an implementation
Eloqua Fundamentals
  •     Generate key reports
  •     Create a segment
  •     Create an email
Data Model
  •     Describe Eloqua data objects, how they relate to each other and cases for use
  •     Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud
Security Settings
  •     Create Users and customize a security group
  •     Explain the importance of asset permissions and contact level security
  •     Configure company settings

 
Branding and Deliverability
  •     Describe the background and methodology for warming dedicated IP addresses
  •     Explain Eloqua's deliverability offerings and identify and explain tasks related to deliverability
Database Management
  •     Configure contact and account fields and views
  •     Create and configure custom objects and illustrate custom data object services and processing
  •     Implement data standardization initiatives and describe Eloqua's data prioritization features and tools
Tracking
  •     Describe how Eloqua tracks visitor data and define the tracking script integration process
  •     Configure microsites
Email Configuration and Preference Management
  •     Describe the subscription and preference management options available within Eloqua
  •     Describe Eloqua settings that support email management and email personalization
  •     Configure an email group
  •     Upload known unsubscribes and hard bounces into a new instance and configure an Eloqua data export
Form Configuration
  •     Integrate an externally hosted form
  •     Create a form and identify advanced form techniques
  •     Configure a customized landing page
CRM Integration
  •     Describe the supported CRM integrations and integration components
  •     Troubleshoot common CRM integration issues
  •     Set up the data import and data export tool
  •     (New) Demonstrate an understanding of the configuration requirements of closed-loop reporting
Automation     Describe campaign canvas settings
    Demonstrate knowledge of program builder and program canvas
    Create a program in program canvas
    Create a campaign in campaign canvas
Additional Eloqua Services
  •     Configure sales tools
  •     Configure custom reports
  •     Configure a lead scoring model
  •     (New) Demonstrate knowledge of Eloqua AI product capabilities

Updates in the Oracle 1Z0-340-21 Exam Syllabus:

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