Microsoft MB-220 Exam Syllabus

Microsoft MB-220 Exam

Microsoft Dynamics 365 Marketing Functional Consultant

Total Questions: 185

Last Updated : 05-12-2023

What is Included in the Microsoft MB-220 Exam?

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Microsoft MB-220 Exam Overview :

Exam Name	Microsoft Dynamics 365 Marketing Functional Consultant
Exam Code	MB-220
Expected no. of Questions in Actual Exam	60
Official Information	https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
See Expected Questions	Microsoft MB-220 Expected Questions in Actual Exam
Take Self-Assessment	Use Microsoft MB-220 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Microsoft MB-220 Exam Topics :

Section	Weight	Objectives
Configure marketing applications	20-25%	Configure organization settings configure administration settings including LinkedIn Lead Gen and quota limits configure data sources for synchronization create and manage templates configure portal integration configure landing page settings configure domain authentication configure data protection tools configure social media configure webinar providers Configure marketing settings configure matching strategies configure marketing email settings configure customer journey settings configure opt-in settings configure email deduplication settings configure lead scoring settings configure required options for publishing journeys create and configure marketing calendars manage assets and content settings Manage insights analyze contact insights analyze lead insights analyze segment insights analyze customer journey insights analyze email insights analyze lead scoring model insights analyzemarketing page insights analyze marketing form insights analyze website insights analyze redirect URL insights
Manage segments and lists	10-15%	Create and manage segments determine segment type create market segments create segments using Natural Language Query configure dynamic segments using Designer combine segments using union, exclude, or intersect logic create segments from external sources using customer insights Create and manage subscription centers and lists determine usage scenarios for subscription lists create a subscription list add a subscription list or lists to a form create a segment based on a subscription list
Create and manage marketing forms and pages	10-15%	Create marketing forms determine which marketing form type to use determine form requirements and limitations create a marketing form using a template create landing forms and pages Create and manage marketing pages create marketing pages add content to marketing pages add forms to content blocks apply a style to marketing pages integrate marketing pages with marketing emails preview and validate marketing pages publish marketing pages monitor visitors to marketing pages
Manage leads, contacts, and accounts	5-10%	Create and manage leads create leads synchronize leads from LinkedIn Create and manage accounts and contacts create and manage accounts create and manage contacts manage activities
Create and manage marketing emails	5-10%	Create email messages create an email message by using a template define mandatory fields for email messages add dynamic content to email messages Manage email messages define message requirements preview messages by using the Basic and Inbox options validate and publish messages manage Subscription Center
Manage customer journeys	10-15%	Create customer journeys determine content types required for a customer journey create a customer journey by using a template implement actions implement targets implement flow control for customer journeys Publish and manage customer journeys configure required options for publishing journeys check customer journeys for errors publish a customer journey
Manage events and webinars	10-15%	Create and configure events and webinars create an event team set up venues andsessions including internal and external tracks set upspeakers configure webinar options configure event website create and manage event forms create stream events on Microsoft Teams Manage events and webinars create event invitations, banners, and social media posts register and check in attendees manage speakers, registration, waitlists, and attendees manage sponsors, vendors, logistics, and accommodations
Configure Dynamics 365 Customer Voice	10-15%	Create surveys create a theme and upload images add pages to a survey and personalize data identify survey question types add survey questions determine respondent types determine submission options Preview, test, and publish surveys add surveys to emails add surveys to awebpage add surveys to customer journeys clone, import, and translate surveys Manage survey responses view a summary of survey results analyze survey responses implement conditional logic for survey actions

Updates in the Microsoft MB-220 Exam Syllabus:

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