1. Home
  2. Microsoft
  3. MB-220 Exam Syllabus

Microsoft MB-220 Exam Syllabus

Microsoft MB-220 Exam

Microsoft Dynamics 365 Marketing Functional Consultant

Total Questions: 185

What is Included in the Microsoft MB-220 Exam?

Authentic information about the syllabus and an effective study guide is essential to go through the Microsoft MB-220 exam in the first attempt. The study guide of Study4Exam provides you with comprehensive information about the syllabus of the Microsoft MB-220 exam. You should get this information at the start of your preparation because it helps you make an effective study plan. We have designed this Microsoft Dynamics 365 certification exam preparation guide to give the exam overview, practice questions, practice test, prerequisites, and information about exam topics that help to go through the Microsoft Dynamics 365 Marketing Functional Consultant (2022) exam. We recommend you to the preparation material mentioned in this study guide to cover the entire Microsoft MB-220 syllabus. Study4Exam offers 3 formats of Microsoft MB-220 exam preparation material. Each format provides new practice questions in PDF format, web-based and desktop practice exams to get passing marks in the first attempt.

Microsoft MB-220 Exam Overview :

Exam Name Microsoft Dynamics 365 Marketing Functional Consultant
Exam Code MB-220
Expected no. of Questions in Actual Exam 60
Official Information https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
See Expected Questions Microsoft MB-220 Expected Questions in Actual Exam
Take Self-Assessment Use Microsoft MB-220 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Microsoft MB-220 Exam Topics :

Section Weight Objectives
Configure marketing applications 20-25% Configure organization settings
  • configure administration settings including LinkedIn Lead Gen and quota limits
  • configure data sources for synchronization
  • create and manage templates
  • configure portal integration
  • configure landing page settings
  • configure domain authentication
  • configure data protection tools
  • configure social media
  • configure webinar providers
Configure marketing settings
  • configure matching strategies
  • configure marketing email settings
  • configure customer journey settings
  • configure opt-in settings
  • configure email deduplication settings
  • configure lead scoring settings
  • configure required options for publishing journeys
  • create and configure marketing calendars
  • manage assets and content settings
Manage insights
  • analyze contact insights
  • analyze lead insights
  • analyze segment insights
  • analyze customer journey insights
  • analyze email insights
  • analyze lead scoring model insights
  • analyzemarketing page insights
  • analyze marketing form insights
  • analyze website insights
  • analyze redirect URL insights
Manage segments and lists 10-15% Create and manage segments
  • determine segment type
  • create market segments
  • create segments using Natural Language Query
  • configure dynamic segments using Designer
  • combine segments using union, exclude, or intersect logic
  • create segments from external sources using customer insights
Create and manage subscription centers and lists
  • determine usage scenarios for subscription lists
  • create a subscription list
  • add a subscription list or lists to a form
  • create a segment based on a subscription list
Create and manage marketing forms and pages 10-15% Create marketing forms
  • determine which marketing form type to use
  • determine form requirements and limitations
  • create a marketing form using a template
  • create landing forms and pages
Create and manage marketing pages
  • create marketing pages
  • add content to marketing pages
  • add forms to content blocks
  • apply a style to marketing pages
  • integrate marketing pages with marketing emails
  • preview and validate marketing pages
  • publish marketing pages
  • monitor visitors to marketing pages
Manage leads, contacts, and accounts 5-10% Create and manage leads
  • create leads
  • synchronize leads from LinkedIn
Create and manage accounts and contacts
  • create and manage accounts
  • create and manage contacts
  • manage activities
Create and manage marketing emails 5-10% Create email messages
  • create an email message by using a template
  • define mandatory fields for email messages
  • add dynamic content to email messages
Manage email messages
  • define message requirements
  • preview messages by using the Basic and Inbox options
  • validate and publish messages
  • manage Subscription Center
Manage customer journeys 10-15% Create customer journeys
  • determine content types required for a customer journey
  • create a customer journey by using a template
  • implement actions
  • implement targets
  • implement flow control for customer journeys
Publish and manage customer journeys
  • configure required options for publishing journeys
  • check customer journeys for errors
  • publish a customer journey
Manage events and webinars 10-15% Create and configure events and webinars
  • create an event team
  • set up venues andsessions including internal and external tracks
  • set upspeakers
  • configure webinar options
  • configure event website
  • create and manage event forms
  • create stream events on Microsoft Teams
Manage events and webinars
  • create event invitations, banners, and social media posts
  • register and check in attendees
  • manage speakers, registration, waitlists, and attendees
  • manage sponsors, vendors, logistics, and accommodations
Configure Dynamics 365 Customer Voice 10-15% Create surveys
  • create a theme and upload images
  • add pages to a survey and personalize data
  • identify survey question types
  • add survey questions
  • determine respondent types
  • determine submission options
Preview, test, and publish surveys
  • add surveys to emails
  • add surveys to awebpage
  • add surveys to customer journeys
  • clone, import, and translate surveys
Manage survey responses
  • view a summary of survey results
  • analyze survey responses
  • implement conditional logic for survey actions

Updates in the Microsoft MB-220 Exam Syllabus:

Microsoft MB-220 exam questions and practice test are the best ways to get fully prepared. Study4exam's trusted preparation material consists of both practice questions and practice test. To pass the actual Microsoft Dynamics 365 MB-220 exam on the first attempt, you need to put in hard work on these Microsoft MB-220 questions that provide updated information about the entire exam syllabus. Besides studying actual questions, you should take the Microsoft MB-220 practice test for self-assessment and actual exam simulation. Revise actual exam questions and remove your mistakes with the Microsoft Dynamics 365 Marketing Functional Consultant MB-220 exam practice test. Online and windows-based formats of the MB-220 exam practice test are available for self-assessment.