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Facebook Blueprint 200-101 Exam Syllabus

Facebook Blueprint 200-101 Exam

Facebook Certified Marketing Science Professional

Total Questions: 60

What is Included in the Facebook Blueprint 200-101 Exam?

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Facebook Blueprint 200-101 Exam Overview :

Exam Name Facebook Certified Marketing Science Professional
Exam Code 200-101
Official Information https://www.facebook.com/business/learn/certification/exams/200-101-exam#
See Expected Questions Facebook Blueprint 200-101 Expected Questions in Actual Exam
Take Self-Assessment Use Facebook Blueprint 200-101 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Facebook Blueprint 200-101 Exam Topics :

Section Weight Objectives
Assess 24%
  • Reconcile business goals with KPIs and analysis plans
  • Apply concepts required to inventory and monitor existing data sources
  • Evaluate differences in measurement methodology across channels
  • Communicate assumptions based on situation assessment
  • Validate data quality
Hypothesize 18%
  • Determine a variable for testing
  • Determine a measurement approach
  • Apply concepts required to formulate a hypothesis to be proven or disproven
  • Determine actions based on hypothesis validation/invalidation
Recommend Measurement Solutions 15%
  • Make decisions required to design a test addressing the hypothesis
  • Recommend an appropriate Facebook or partner measurement solution
  • Determine feasibility to move forward with a measurement solution
Perform an Analysis 16%
  • Interpret statistical outputs
  • Analyze data using statistical methods
  • Analyze data using exploratory methods
  • Make decisions and judgments required to create data visualization methods
  • Make decisions and judgments required to write a simple script or query to extract and manipulate data
Generate Insights 14%
  • Make decisions and judgments required to synthesize the results from statistical and data analyses
  • Apply concepts required to prove or disprove the hypothesis
  • Evaluate the success of the measurement approach
Make Data-Driven Recommendations 13%
  • Make recommendations for future campaigns based on insights
  • Determine iterative measurement opportunities based on insights
  • Determine opportunities beyond the scope of the measurement approach

Updates in the Facebook Blueprint 200-101 Exam Syllabus:

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