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Free 200-101 Exam Questions - Facebook Blueprint 200-101 Exam

Facebook Blueprint 200-101 Exam

Facebook Certified Marketing Science Professional

Total Questions: 60

Based on Official Syllabus Topics of Actual Facebook Blueprint 200-101 Exam

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Understand the Actual 200-101 Exam Syllabus, Format, and Question Types

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Facebook Blueprint 200-101 Questions

Q1.

A fashion retailer has recently developed a new creative strategy and has also seen a decrease in sales. It is interested in learning what may have contributed to the decline, and has kept its media buying strategy consistent year-over-year.

What test design should be used to address this business challenge?

Q2.

A charity organization is in the process of allocating advertising budget to cross-publisher video campaigns. In order to assess which platform is generating the highest return or aci spend, it reviews results in Facebook Attribution, using an even-credit model for cross-publisher campaigns arc the data-driven attribution model for its Facebook campaigns.

In addition to this, the charity ran a multi-cell Brand Lift test to test different creative messaging with a custom audience based on website visitors who did NOT sign up to donate or receive regular emails.

Which two KPIs should be used to provide meaningful insights? (Choose 2)

Q3.

An ecommerce brand is interested in understanding which approach delivers the highest ROAS. The advertiser is leveraging two distinct ad sets.

Ad Set A:

Budget: $100,000 Audience: Men, ages 45+ Creative: Product Focused

Ad Set B:

Budget: $120,000 Audience: Men, ages 18-44 Creative: Product Focused

Which two approaches could be recommended to analyze these campaigns? (Choose 2)

Q4.

A soda brand is presented the following results based on a marketing mix model to explain year-over-year sales change.

q4_200-101

How should the competitive media value be interpreted?

Q5.

A spa wants to increase awareness of its package holiday deals internationally. It has been investing heavily in influencer marketing and social media campaigns. Its most popular influencer recently posted a video about the retreat that received 500,000 likes in the first day. The spa gained more than 3,000 new followers on its Instagram account.

Given the outcome of this organic post, the spa decides to pull their paid social media campaigns because this spend generates only a quarter of the engagement compared to influencer posts.

What advice should the analyst share about measuring success in this way?

Solutions:
Question: 1 Answer: D
Question: 2 Answer: A, E
Question: 3 Answer: A
Question: 4 Answer: B
Question: 5 Answer: D

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