DMI PDDM Exam Syllabus
Professional Diploma in Digital MarketingTotal Questions: 199
What is Included in the DMI PDDM Exam?
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DMI PDDM Exam Overview :
|Exam Name||Professional Diploma in Digital Marketing|
|See Expected Questions||DMI PDDM Expected Questions in Actual Exam|
|Take Self-Assessment||Use DMI PDDM Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure|
DMI PDDM Exam Topics :
|Introduction to Digital Marketing||
This module takes you through the basics, keeping things clear and actionable.
|Social Media Marketing||Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.
|Paid Search (PPC) using Google Ads||Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.
|Email Marketing||Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.
|Analytics with Google Analytics||This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
|Content Marketing||This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
|Search Engine Optimisation (SEO)||Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.
|Display and Video Advertising||Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
|Website Optimisation||What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.
|Digital Marketing Strategy||Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
Updates in the DMI PDDM Exam Syllabus:
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