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DMI PDDM Exam

Professional Diploma in Digital Marketing

Total Questions: 199

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DMI PDDM Questions

Q1.

Which digital marketing tactic develops engagement with the target audience across a range of different networks, forums and devices? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given.

Exhibit:

q1_PDDM

Q2.

Which one of the following would be considered as a traditional marketing channel?

Q3.

Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:

Exhibit:

q3_PDDM

Q4.

Split testing allows you to test user response rates to different versions of your email marketing messages. Which factors can you test on? Choose TWO of the following:

Q5.

You wish to check how different email marketing campaign versions perform and you understand there is a special exercise to help with this. What is it called? Choose one of the following:

Solutions:
Question: 1 Answer: A
Question: 2 Answer: A
Question: 3 Answer: A
Question: 4 Answer: A, B
Question: 5 Answer: A

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