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CIW 1D0-623 Exam Syllabus

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Before starting your 1D0-623 exam preparation, it is recommended to review the complete CIW Social Media Strategist exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free 1D0-623 questions. We also provide premium 1D0-623 practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

CIW
Vendor
1D0-623
Exam Code
55
Total Questions
10
Total Exam Domains

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1D0-623 EXAM QUESTIONS

CIW 1D0-623 Exam Objectives

Section 1: Introduction to Social Media
Weight:
-
  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
Section 2: Creating a Social Media Campaign
Weight:
-
  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
Section 3: Risks, Reputation, and Crisis Response
Weight:
-
  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
Section 4: Using Social Media in Business
Weight:
-
  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business Boosting Brand Recognition
  • Advantages of Social Media in Business
Section 5: Social Media Platforms
Weight:
-
  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
Section 6: Social Media Advertising
Weight:
-
  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
Section 7: Developing a Social Strategy
Weight:
-
  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
Section 8: Presentations and Business Blogs
Weight:
-
  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies Business Blogs
Section 9: Social Media Metrics and Analytics
Weight:
-
  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
Section 10: Reports and Optimization
Weight:
-
Social Media Reports
Social Media Optimization (SMO)
Info
https://ciwcertified.com/courses/ciw-social-media-strategist/