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E1 Managing Finance in a Digital World

Total Questions: 210

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CIMA CIMAPRA19-E01-1 Questions


A new manufacturing firm has been growing very rapidly. Both its output and hired staff have increased dramatically, and it's looking like the business will have to physically expand sometime in the near future.

The company's managing director decides to outsource the payroll of the business to an external provider.

What are his likely reasons for making this decision?


La Vie En Rose was the latest perfume from the popular and well known perfumery, Lol

a. In almost every high quality magazine there was an advert featuring a famous actress and produced by a well known director. A

few weeks after launching, La Vie En Rose became the top selling perfume.

At the same time, another perfume called Amber launched from a smaller company and only appeared in a few advertisements and the perfume doesn't sell well.

In a blind test, where participants tried both Amber and La Vie En Rose, it was found that La Vie En Rose was the most popular choice.

Which orientation did La Vie En Rose use and why was it more successful than the Amber perfume?


The following statements are from which section of the UK Combined Code?

1:The board should disclose a balanced and understandable assessment of the company's position and prospects in the financial reports.

2:The board should maintain an appropriate relationship with the company's external auditor.


Tom owns a guitar shop, called Jones's Guitars. In attempt to drum up business, he's decided to launch a guerilla marketing campaign.

Which of the following is the correct example of Tom using guerilla marketing?


Which of the following are benefits of appraisals? Select ALL that apply.

Question: 1 Answer: A, B, C, D
Question: 2 Answer: A
Question: 3 Answer: A
Question: 4 Answer: A
Question: 5 Answer: A, B, C, D, E

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