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Adobe AD0-E556 Exam Topics

Adobe AD0-E556 Exam Overview :

Exam Name: Adobe Marketo Engage Architect
Exam Code: AD0-E556
Certifications: Adobe Marketo Engage Certification
Actual Exam Duration: 150 minutes
Expected no. of Questions in Actual Exam: 50
Exam Registration Price: $225
See Expected Questions: Adobe AD0-E556 Expected Questions in Actual Exam

Adobe AD0-E556 Exam Objectives :

Section Weight Objectives
Section 1: Project Leadership 16%
  •     Given a case study, identify the right stakeholders
  •     Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
  •     Given a modified process, determine who needs enablement and efficient enablement rollout plan
  •     Evaluate an audit and recommend priorities and timeline
Section 2: Marketo Engage Architecture Design 48%
  •     Gather requirements/needs and recommend a lead management and lifecycle design
  •     Review an existing implementation and provide findings
  •     Given a business need, identify the different behaviors for scoring
  •     Review an existing implementation, recommend actions to scale campaign execution
  •     Outline an operational procedure for lead routing multiple countries
  •     Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
  •     Identify the different types of integrations and when to use them
  •     Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements
  •     Appraise a set of requirements and recommend an approach to campaign logic
Section 3: Reporting and Attribution 20%
  •     Given a model to review, explain the concept of detours in the lifecycle modeler
  •     Given an online advertising or organic social or content, recommend an approach for reporting
  •     Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes
  •     Identify metrics to use in a given report type
  •     Identify how to track multi-channel attribution to evaluate ROI
  •     Identify and describe the pros and cons of different attribution models
  •     Given a business requirement, describe the effects of channel set up to reporting
Section 4: Advanced Operations 16%
  •     Given a scenario, identify appropriate steps to improve management or governance
  •     Given a set of requirements, recommend an efficient data schema
  •     Evaluate a customer’s implementation and recommend actions to improve deliverability
  •     Evaluate a customer’s implementation and recommend actions to improve administration management
  •     Gather information about a client’s implementation and recommend security practices
  •     Explain the applicability of workspace and partitions for a given scenario
Official Information https://experienceleague.adobe.com/docs/certification/program/technical-certifications/ame/ame-master/ame-m-architect.html?lang=en

Updates in the Adobe AD0-E556 Exam Topics:

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