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Adobe AD0-E208 Exam Syllabus

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Before starting your AD0-E208 exam preparation, it is recommended to review the complete Adobe Analytics Business Practitioner Expert exam syllabus and carefully go through the exam objectives listed below. Once you understand the exam structure and objectives, you should practice using our free AD0-E208 questions. We also provide premium AD0-E208 practice test, fully updated according to the latest exam objectives, to help you accurately assess your preparedness for the actual exam.

Adobe AD0-E208 Exam Objectives

Section Weight Objectives
Business Analysis 26%
  •     Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
  •     Analyze data to answer business questions and recommend new optimization hypotheses
  •     Identify conversion funnels (as a concept to understand business analysis)
  •     Interpret Solution Design Reference (SDR) to determine what data is available in reports
  •     Analyze report data to summarize and draw conclusions
  •     Investigate outliers and anomalies in reports
Reporting and Dashboarding for Projects 30%
  •     Consider the advantages of using a reporting tool based on a given scenario
  •     Compare fallout and flow visualization and appropriate variable types for reporting
  •     Apply the process to schedule Projects and Data Warehouse
  •     Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
  •     Apply the process to set Alerts
  •     Apply the process to lookup the dimensions/components
  •     Apply the process to create a visualization
  •     Given a scenario, determine the appropriate item to use
  •     Apply the process to create, configure, and use mobile scorecards
Segmentation and Calculated Metrics 22%
  •     Determine how to develop and configure segments
  •     Apply the process to share segments with others in the organization
  •     Compare segments
  •     Apply segments to Projects and Components
  •     Apply the process to generate calculated and/or segmented metrics
General Tool Knowledge and Troubleshooting 12%
  •     Analyze reports and identify data quality issues
  •     Define different types of dimensions and parameters existing in Adobe Analytics (evars, props and events)
  •     Determine how to bring data in and out of Adobe Analytics
  •     Identify information from marketing URLs
Administration 10%
  •     Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
  •     Apply the process to configure Classification Importer and Rule Builder
  •     Apply the process to configure a virtual report suite based upon an existing segment
  •     Use the Data Feed Manager Admin UI
  •     Understanding of data governance
Official Information https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/aa/aa-expert/aa-e-business